Mistakes happen every day in the beauty business. A small typo in a digital ad or social media can be easily edited or deleted, but a packaging mistake can cost beauty brands hundreds of thousands of dollars in lost products and tons of waste.Recently, clean beauty brand Pacifica Beauty made the best of a packaging mistake when it discovered that its 2023 holiday set packaging featured a typo that read “You are os pretty” instead of the intended “You are so pretty.” Instead of tossing the mislabeled products and throwing away thousands of otherwise perfectly good products, Pacifica Beauty embraced the error and created a campaign highlighting the detrimental effect of household waste, which increases by more than 25% around the holiday season. The brand’s "One Typo = One Tree" campaign was created in partnership with One Tree Planted, a  nonprofit environmental charity focused on global reforestation. For every mislabeled holiday skincare set sold, Pacifica will plant one tree as part of its partnership with One Tree Planted.So, how did Pacifica Beauty turn this typo into a valuable marketing lesson? BeautyMatter spoke with Brook Harvey-Taylor, CEO and founder of Pacifica Beauty, to find out how the brand gracefully handled the situation and what her team learned along the way.Addressing the spelling error, Harvey-Taylor concedes that mistakes are inevitable. “Even though several of us review all packaging artwork, sometimes, when you look at a project for so long, it’s the most glaring mistake you just miss. And this is one of those rare times.”The two-letter typo ended up on thousands of gift boxes.